Just when we think, as a small business, you are FINALLY getting this Facebook Ad Campaign with the new look and numbers. New terms and more analytics down. Here they come to really scare small business owners.
Many small businesses make their living on Facebook, through Facebook, or by networking with clients on Facebook. Currently you can join business groups where you learn and where you support one another. Facebook owner Mark Zickerberg announced that they would be going to the people allowing them to once again enjoy their friendships.
What will be coming through the feed is more meaningful interaction. As a small business keep continuing posting engaging comments. This means that you will see less and less organic reach across the Facebook platform.
Facebooks basic idea now is that Friends and Family come first, A platform for all ideas, Authentic communications, you control your experience, constant iteration.In todays market there will be ALOT of people trying to for the for that “meaningful interaction?”
My suggestion is keep your facebook because you will always have that following. If you are afraid of what leap to take just jump! Pinterest has 37,000 followers on its platform currently, and video is the way to go. Last year 60% of people were engaging through vide and it expected to be 90 by 2019. Embrace it. Get Adobe Spark because it is a huge asset and only like $10 per month.
As well there is Ripl which you can do right from your phone. Instagram is picking up a HUGE piece of this market. I think that was kind of the point 🙂 A world where Facebook is the last thing you worry about!
The best thing you can do is feed into a blog that traffics back to your website. I have always said social media can be gone in a second but you will always have your cire foundation.